Alan Charky

Skills & Successful Experience

Career experience in the full Marcom portfolio with notable achievements in branding and corporate positioning, internet marketing as well as inbound marketing strategies such as content marketing, e-Newsletters, social media and search marketing.
Excellent strategic planning/tactical skills and creative aptitude driving marketing programs, sales and retention strategies to increase brand awareness and sales revenue through demand generation, lead nurturing and conversion.
Proven skills developing successful content marketing programs for highly technical engineering audiences to engage and nurture leads and deliver brand-building communications.
Manage ad agencies, new product launches, direct digital marketing campaigns, content marketing, demand generation programs and tradeshows.
Conversant with digital and Internet technologies, understand their appropriate application for business and able to align those technologies with overall corporate strategies.
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VAC AERO International Inc., Sr. Director, Inbound Marketing - Burlington, ON (2007 - present)

In my mandate to build on existing brand strengths, I helped to renew the essence of the VAC AERO brand and increase the company’s thought leadership profile and brand awareness in international markets. Developed a B2B content marketing plan to help connect with buyers and the broader market, and increase lead generation, nurturing and conversion. Primary efforts are driving demand generation using online/social/web channels and content marketing through the design, execution, maintenance and reporting of all B2B inbound marketing programs.

Mainly Sunny Marketing Communications, Owner - Mississauga, ON (1998 - Present)

Alan Charky is the founder of Mainly Sunny; a marketing and communications company focused on producing results for its clients by providing integrated marketing communication and content management services that combine the best attributes of traditional offline strategies and new technology weapons.

Whether it’s creating ‘top of mind’ corporate brand awareness for its clients, helping them to promote their products and services into niche markets internationally, or assisting them in building and maintaining long-term, profitable customer relationships, Mainly Sunny consistently delivers on its clients’ business goals and marketing objectives through strategic planning, effective methodology, and careful execution of attention grabbing content and designs

Industrial Lifters, Sales and Marketing Director - Mississauga, ON (2005 - 2007)

In my mandate to forge a powerful vision of innovation and model an approach to support long-term business development opportunities for a Québec-based lifter and tipper manufacturer, I developed and executed the Industrial Lifters strategic sales and marketing plan, including advising on positioning strategies, marketing communication strategies and sales promotion activities.

Collaborated on marketing strategy and prioritized the suitability of key promotional efforts to core business segments for this municipal equipment distributor. Created, developed and executed the marketing communications plan for a major waste management equipment supplier. Articulated and refined key positioning issues and oversaw the revision of the corporate identity and company website.

Oversaw development and execution of marketing strategies, budgets and promotional mix for this innovative municipal equipment start-up. Lead creative development of all communications and print collateral material and developed and implemented numerous advertising, public relations and direct mail campaigns. Coordinated sales efforts and dealer promotions internationally, launched timely product roll outs and developed sales, operator and technical manuals and product videos

Key Initiatives & Accomplishments: Directed and executed ‘world class’ advertising, sales promotion, public relations and direct mail campaigns that boosted Madvac’s presence internationally. Played a major role in developing sustainable marketing and promotional strategies that helped to increase market share and create stellar revenue growth for MADVAC products worldwide. During my 9-year tenure, annual sales skyrocketed from $200,000 to $10 million and company’s work force grew from six to sixty employees.